The company is  purpose: market-oriented, customer-centric, and wholeheartedly serve the users; the pursuit of excellence, create the best benefits; concentrate on the development of science, and strive to build a harmonious society.

Entrepreneurial spirit: integrity, pragmatic, positive, open

corporate philosophy:

The core concept: people-oriented pursuit of excellence.

Management philosophy: institutionalization, standardization, goal, individualization

Business philosophy: centered on market share and customer satisfaction

Talent concept: respect individuality, both ability and political integrity, advocating ability, advocating competition

Development concept: scale operation value-driven culture traction.